About Us

Top10DatingSites.co.uk was launched in 2007, and is a comprehensive comparison guide to online dating sites in the UK.

Our mission

Our mission is to provide you with an unbiased comparison of the most popular UK dating sites, including reviews, advice and information on the latest dating site offers to help you choose the best dating site for you.

How we keep our guide unbiased

Our comparison lists are ranked in order of the individual dating site's popularity score ('UK Traffic Rank') which is provided by Alexa.com and updated on our site weekly. To help keep our dating reviews as unbiased as possible we also don't own, or are an employee of any of the dating sites that we list.

Our criteria for listing dating sites

We constantly monitor the dating sites on our website and only list those sites that pass our minimum criteria as set out below:

  1. There must be a large enough number of active members, so there is a reasonable chance of finding a match. We use the 'UK Traffic Rank' score of a site (provided by Alexa.com) to provide an indicator of how many active members there are on a site.
  2. There should be a means of contacting customer support. For example by telephone or email.
  3. Security of members must be taken seriously. There should be a means of reporting or blocking inappropriate behaviour from other members, including and not limited to reporting fake profiles.
  4. It should be easy to cancel your membership, with clear instructions on the dating website on how to do this.
  5. We don't list dating sites that we believe may be involved in any type of fraudulent activity. This may include and is not limited to creating fake member accounts and generating fake interest (e.g. by email) towards other members with the sole intention of encouraging them to subscribe to a paid membership. If you suspect any dating site that we have listed to be acting in such a manner, please contact us.

How we make money

We don't charge you any fee for using our service. We do have an affiliate relationship with a proportion of the dating sites that we list but not all of them. This means that for some of the dating sites in our list, when a customer registers on their website with we get a small commission payment. This does not affect our bias in anyway as to how we list or review the dating sites on our website.

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